Chillr is India's first multi-bank mobile payment app that links directly to bank account.

HDFCʼs brief to us was to increase adoption and usage of the Chillr app by building consumer knowledge and trust and thereby expediting the consumer journey to going cashless.

Our well-focused action plan and a dedicated team on-ground we were able to reach out to ~four hundred thousand working-class corporates in the city of Bangalore. Armed with a simple instant gratification mechanism and a well-trained team an astonishing result of 40% app download and usage was achieved.